- Do you have stories about your organization that you want to share?
- Do you know how to write and send out a press release?
- Do you need a spokesperson for your cause?
- Are you worried about a negative story?
Understanding the news process and what makes a story interesting to an editor or producer is essential.
The former managing editor of community newspapers, Sarina Roffé has the knack for identifying the stories that interest the media. The Sarina Roffé Group will write the stories and/or press releases and send them to the media that targets your audience. We will even train you on how to write releases yourself!
As a Distinguished Toastmaster with an extensive history as a public speaker, Sarina Roffé has been a spokesperson for several nonprofit and government groups. She will take your message and spin positive stories that seem like magic!
In a crisis? Worried about negative stories? No Worry, there. Sarina Roffé has extensive experience building relationships with journalists. Her journalism background is well respected and she communicated your message with objectivity.
Our successes include front page articles in the New York Times, features in the New York Daily News, CNN, television and radio interviews and a multitude of community newspapers and trade publications. The Sarina Roffé Group also specializes in Jewish media.