
Jewish National Fund Jewish National Fund (JNF) had a great mission – caretaker of the land of Israel. But its message was not getting out. Jewish National Fund was outsourcing its public relations and media efforts. Sarina Roffé began as Director of Communications in 2002 and started the public relations department from scratch. She analyzed previous media efforts and realized that the press releases lacked heart. Newspapers were not picking up the releases because they needed localization. Information being released was inconsistent. Second, Sarina found that Jewish National Fund did not have a recognized international presence in the United Nations as did other Jewish organizations of the same age. The Solutions
Government Relations – Sarina Roffé wrote and represented Jewish National Fund’s successful application for NGO status with the United Nations Department of Public Information. |