David was a member of an organization whose mission he embraced. As the owner of a multimillion-dollar international company, David was never approached to give anything more than $36 annually for membership, even though he had the potential to be a major donor.
The Sarina Roffé identified David as a prospect to be recruited to the board. David was delighted to provide his expertise. During the first few months, as David saw the budget, analyzed operations and was more comfortable with how donor dollars were spent, he increased his annual gift. In the second year, David became a major donor, directing his gift to a project he embraced.