The XYZ organization depended on an annual grant for its operating budget. When the grant was threatened, there was no plan in place for fundraising. Board members were not expected to contribute, a culture that was difficult to overcome.
The Sarina Roffé Group worked with the president to develop an annual campaign. A case for giving was written and some grant applications were written and approved.. A direct mail appeal was implemented twice a year. A monthly online appeal was developed.
To change the board culture of giving, a plan was implemented. In the first year, board members were given an orientation on the need for fundraising. The second year, they were given samples of letters to write and expected to raise a small sum of money. Some board members simply wrote a check for the amount as they didn’t want to fundraise. The third year a minimum contribution was expected. Over time, the board culture changed to one where giving and fundraising were expected.